WHO WE ARE
Every great brand starts with intention.
At Millie + Rache, we design the bridge between who you are today and the legacy you’re building next.
Our work blends clarity, artistry, and intelligence — helping brands lead with presence and purpose.
We partner with those who believe their story deserves depth, not noise.
Together, we craft experiences that inspire loyalty, move emotion, and stand the test of time.
Your story begins here — shaped by vision, refined by design, and felt by everyone it reaches.
Who We Are
Millie + Rache is a luxury branding agency that crafts emotionally resonant and culturally rooted identities for founders, creatives, and visionary brands.
Guided by Filipino hospitality and refined with global creative intelligence, we create brands that are designed to connect, built to last, and crafted to feel deeply personal. Our process is not transactional—it’s transformational. Each brand we build is an immersive journey where heritage, storytelling, and strategic design meet to create a meaningful and enduring presence.
We work with intention, taking on a select number of projects each season to ensure every brand receives the care, clarity, and creativity it deserves.
OUR FOUNDER
Rachel Tayag is the founder of Millie + Rache, where her background in fashion and passion for narrative design shape the agency’s creative ethos.
Graduating from De La Salle–College of Saint Benilde with a degree in Fashion Design and Merchandising, Rachel blends years of experience in design, direction, and brand building. Her sensibility is grounded in elegance and emotion. This approach ensures every brand created under her direction is meaningful, memorable, and deeply intentional.
Before founding Millie + Rache, Rachel honed her expertise in premium customer service while working with a leading global airline company. This experience instilled in her a deep understanding of care, attentiveness, and creating elevated client experiences, principles she continues to weave into branding today.
Rachel leads the agency with the belief that true luxury is about how something makes you feel, and that branding should always begin and end with care.
Our Founder
Rachel Tayag is the founder of Millie + Rache, where her background in fashion and passion for narrative design shape the agency’s creative ethos.
Graduating from De La Salle–College of Saint Benilde with a degree in Fashion Design and Merchandising, Rachel blends years of experience in design, direction, and brand building. Her sensibility is grounded in elegance and emotion. This approach ensures every brand created under her direction is meaningful, memorable, and deeply intentional.
Before founding Millie + Rache, Rachel honed her expertise in premium customer service while working with a leading global airline company. This experience instilled in her a deep understanding of care, attentiveness, and creating elevated client experiences, principles she continues to weave into branding today.
Rachel leads the agency with the belief that true luxury is about how something makes you feel, and that branding should always begin and end with care.
Christopher Balase brings experience shaped by both luxury hospitality and corporate service. His work with global hotel brands such as InterContinental, Regent, Kimpton, Six Senses, and Vignette Collection gave him a strong foundation in premium guest service, honing his ability to anticipate needs and create seamless, memorable experiences.
He later expanded this expertise in corporate environments, spending more than a decade in BPO, tech support, and client engagement. Known for his consistency in customer satisfaction, first contact resolution, and client loyalty, Chris developed a practical understanding of how service excellence can be scaled across industries.
This blend of hospitality and corporate service allows him to approach business development with care, attentiveness, and precision. For clients, it means a partner who values relationships as much as results, and who ensures every interaction reflects the same thoughtfulness that defines true service.
Business Development Manager
Business Development Manager
Christopher Balase brings experience shaped by both luxury hospitality and corporate service. His work with global hotel brands such as InterContinental, Regent, Kimpton, Six Senses, and Vignette Collection gave him a strong foundation in premium guest service, honing his ability to anticipate needs and create seamless, memorable experiences.
He later expanded this expertise in corporate environments, spending more than a decade in BPO, tech support, and client engagement. Known for his consistency in customer satisfaction, first contact resolution, and client loyalty, Chris developed a practical understanding of how service excellence can be scaled across industries.
This blend of hospitality and corporate service allows him to approach business development with care, attentiveness, and precision. For clients, it means a partner who values relationships as much as results, and who ensures every interaction reflects the same thoughtfulness that defines true service.
OUR VALUES
Guided by intention. Defined by emotion. Built with intelligence.
We design with meaning — translating your vision into forms that are focused, intentional, and deeply aligned with who you are.
We create work that moves people — because emotion, not just beauty, is what builds connection and loyalty.
We integrate technology with empathy — crafting systems that think fast, respond smartly, and feel unmistakably human.
We design beyond trends — creating brands that evolve with grace and remain relevant long after first impressions fade.
We build with our clients, not just for them — turning shared vision into experiences that feel authentic and lasting.
Our philosophy is rooted in the belief that every brand deserves to be felt — not just seen. We approach design as a dialogue between clarity and emotion, strategy and instinct, precision and soul.
At Millie & Rache, our values are the foundation of every brand we build — shaping how we think, create, and collaborate with those ready to evolve.
Our Values
Every element we create serves a purpose—nothing is accidental.
We treat every brand and every client with warmth, kindness, and care, reflecting the spirit of Filipino hospitality.
Our work is detail-obsessed, rooted in timeless design, and elevated by cultural sensitivity.
We build brands that speak to people—not just markets—through story, soul, and strategy.
We bring focus and structure to vision, helping brands move forward with confidence and consistency.
We build premium brands through authentic stories, meaningful experiences, and lasting customer connections.
THE TEAM
A true luxury experience is always a team effort. Behind every project is a group of creatives and strategists who bring together intuition, skill, and intention to build brands with depth and purpose.
Rachel Tayag
Christopher Balase
Ayvan Vergara
Christian Peralta
The Collective
A true luxury experience is always a team effort. Behind every project is a group of creatives and strategists who bring together intuition, skill, and intention to build brands with depth and purpose.
Rachel Tayag
Christopher Balase
Ayvan Vergara
Christian Peralta
